Like you, We Believe that Every Dog and Their Human Deserve to Live Extraordinary Together


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Most dog spend too much time bored inside. RUFFLY builds premiere outdoor dog gear so that loving humans can get inspired and outfit their dogs to get outside and live extraordinary together.

You Want to Live Extraordinary with Your Dog, and We Want to Help

At RUFFLY we know that you want your dog to live an extraordinary life. The problem is that most dogs waste their precious days being bored, alone, and laying on the sofa inside. It makes you feel sad and even guilty.


We believe that every dog deserves a life less ordinary and we understand how hard it can be to get inspired and start something amazing together. That’s why we build outdoor gear that looks great, stands up to adventure, and puts some good out in the world – everything you need to be inspired.


All you need to do is pick the color and design you love, order your RUFFLY gear, and then outfit your dog and do something extraordinary together.


So shop for your dog gear now so that your dog can stop wasting time on the sofa and instead you can step outside and start living extraordinary together.

Imagine If Vera Wang and The North Face Had a Litter Together

We set off on the road to creating RUFFLY when we adopted German Shepherd Moxie soon after moving to Guatemala on our motorcycles in 2016. I searched all over for beautiful, outdoor dog products – like, imagine if Vera Wang and The North Face got together and had a litter. Well, they didn't, so we decided to create it.

– Jess Stone, Founder

As former international aid workers, we try to live our values through what we make and how we make it. Like by paying our artisans fair, above market wages; by manufacturing in small-footprint home workshops rather than factories; and by supporting efforts to halt climate change and deforestation.

– Greg Stone, Co-Founder

Nothing gets the RUFFLY tag on it unless it can survive my ferocious chomper!

– Moxie Mona, Lead Product Tester


Inspired designs, radiant colors, and all the features your dog needs to blaze their trail


Expertly hand-built from top-quality, leather-free materials to perform and last


Artisan-made at fair wages in home workshops with empowered, green footprints.

We guarantee your RUFFLY gear will be runway ready, outdoor tough, and shares your values or send it back for a full refund – and shipping is on us.

Dog Tips + Stories

Dog Rides a Motorcycle

Get Some Inspiration and Information to Go Explore Your World

Dog Explores the World

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RUFFLY builds premier outdoor dog gear to help you get inspired, get outside, and live extraordinary together.

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Los Angeles, CA, USA + Panajachel, Guatemala