RUFFLY’s name, description, and Live Extraordinary Together logo of a woman, German Shepherd dog, and tree-covered moon in different color silhouettes

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Man, woman, and German Shepherd dog stand on grass beside two adventure motorcycles and overlaid text: “ABOUT”

Live Extraordinary Together with Your Dog Every Day

ethical outdoor dog gear that does good, goes everywhere, and looks amazing

Imagine Vera Wang sitting at a Parisian-style café. She looks ultra-chic in a new summer dress as she sips a cold-pressed vanilla latte and scrolls through her Tick-Tock feed.

At the same time, The North Face returns from winning an ultra-marathon. The sweat glistens as he begins a cool-down routine.

Suddenly their eyes meet – and nine months later they welcome a beautiful, rugged litter of dog gear into the world. They live in a log cabin in the woods and raise them to do good like Oprah.

That’s RUFFLY.

Strip with three photos of people with their dogs

Does Good, Goes Everywhere, and Looks Amazing

We use top-quality materials and pay above-market, living wages to our independent artisans, tailors, and craftspeople who work in sustainable, home workshops in the Guatemalan Highlands.

Silhouette of posh prancing poodle with delicate hand holding leash


Silhouette of wolf dog on rocky crag howling at cloudy moon


Silhouette of dog chasing after rope toy with earth as the knot


Dark grey silhouette of dog sitting over five pink stars


We guarantee your RUFFLY gear will be runway ready and outdoor tough or send it back for a full refund – and shipping is on us.