We Believe You Deserve to Live Extraordinary Together

Blond woman and German Shepherd dog sit together on dock over glassy blue lake

UNIQUELY ARTISAN-BUILT OUTDOOR DOG GEAR

FREE USA Shipping on non-custom gear orders $50+

Silhouette of posh prancing poodle with delicate hand holding leash

RUNWAY
READY

Silhouette of wolf dog on rocky crag howling at cloudy moon

OUTDOOR
TOUGH

Silhouette of dog chasing after rope toy with earth as the knot

DOES
GOOD

Silhouette of posh prancing poodle with delicate hand holding leash

RUNWAY
READY

Silhouette of wolf dog on rocky crag howling at cloudy moon

OUTDOOR
TOUGH

Silhouette of dog chasing after rope toy with earth as the knot

DOES
GOOD

We want you to live extraordinary together with your dog every day. That’s why RUFFLY builds premier outdoor dog gear that does good, goes everywhere, and looks amazing.

Getting Inspired

The idea and need for RUFFLY came about when we adopted German Shepherd Moxie soon after moving to Guatemala on our motorcycles in 2016.

Faceshot of RUFFLY founder Jessica Stone
I searched all over for beautiful, outdoor dog products – like, imagine if Vera Wang and The North Face got together and had a litter. Well, they didn’t, so we decided to create it.

– Jess Stone, Founder

Developing the Concept

Our core principles developed over years of international aid work in developing countries throughout Africa, the Middle East, and Latin America.

We always strived to create sustainable opportunities for individuals to develop marketable skills and earn a living. But we always ran into frustrating obstacles in the aid world.

– Greg Stone, Co-Founder

Faceshot of RUFFLY co-founder Greg Stone

Leaping in with All Four Paws

We use only top-quality materials and pay above-market, living wages to our expert artisans, tailors, and craftspeople who work in sustainable, home workshops in the Guatemalan Highlands.

Faceshot of RUFFLY’s Lead Product Tester, German Shepherd Moxie
Nothing gets the RUFFLY tag on it unless it can survive my ferocious chomper!

– Moxie, Lead Product Tester

What We Stand For

We take enormous pride in building premier outdoor dog gear that does good, goes everywhere, and looks amazing. But the whole point is to help get you outdoors to live extraordinary together. So, we very much hope you’ll do it with RUFFLY but most important is that you do it!

Silhouette of posh prancing poodle with delicate hand holding leash

RUNWAY READY

Modern styles, designs, and materials with techniques that are thousands of years old

Silhouette of wolf dog on rocky crag howling at cloudy moon

OUTDOOR TOUGH

Top-quality materials, expert craftsmanship, and extreme attention to detail

Silhouette of dog chasing after rope toy with earth as the knot

DOES GOOD

Your purchase supports fair wages for women artisans in sustainable home workshops

Dark grey silhouette of dog sitting over five pink stars

OUR GUARANTEE

We guarantee your RUFFLY gear will be runway ready, outdoor tough, and does good or send it back for a full refund – and shipping is on us.