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Man, woman, and white Swiss shepherd dog sit together in a beautiful garden
Man, woman, and white Swiss shepherd dog sit together in a beautiful garden

Consciously Crafted with Hands, Heart, and Soul

RUFFLY ethical outdoor dog gear is expertly handmade with top-quality materials by skilled, indigenous Guatemalan artisans who earn a good living in their own home workshops.

Black icon if hands, heart, and soul separated by small dots

This is not how RUFFLY came to be…

Vera Wang sits elegantly at an outdoor café, sipping a vanilla latte and scrolling through her TikTok feed.

Then brawny The North Face arrives, the sweat glistening after an ultra-marathon.

Suddenly their eyes meet. It’s love at first sight.

They move to a charming cabin in the woods and nine months later they welcome a litter of elegant outdoor dog gear.

Then one magical day, virtuous Oprah answers their ‘nanny wanted’ ad and she teaches them character and values.

That didn’t happen. So we had to create it.

Welcome to RUFFLY.

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Here’s the real story behind RUFFLY

Here’s the real story behind RUFFLY

It was not love at first sight…when we met as aid workers in East Africa. But eventually we had a change of heart and got together.

A few years later, we moved to Guatemala to support a women’s microfinance nonprofit and we adopted our beloved German Shepherd, Moxie.

That’s when we discovered a deep love for dogs and a better way to make an impact than aid work.

…click to read more…

Moxie needed dog gear and I believed it shouldn’t be like all the other things you buy. It should keep her safe by my side – and celebrate our special bond to help inspire our adventures together.

To me, that meant her outdoor gear had to be intentionally made better – with hands, heart, and soul.

So, I reached out to the skilled artisan women who received loans from the microfinance nonprofit and showed them a few designs.

Their faces glowed from this wonderful, new way to use their traditional techniques – and the chance to earn a good living at home while caring for their children and elders.

Now, just a few years later, I’m riding around the world with my big dog on a motorcycle – but that’s a whole other story!

We’re doing our best to Live Extraordinary Together every day, which is what RUFFLY is all about – and we have an inspiring mission:

To prove that RUFFLY ethical outdoor dog gear can go everywhere and still looks amazing – while trying to raise $100K for Girl Up, a nonprofit close to my heart.

Our mission is to share how dog gear that’s made with hands, heart, and soul by skilled artisans who earn a good living in their own home workshops celebrates the special bonds we share to help us Live Extraordinary Together!

Woman and German Shepherd by a lake inside a round, pink decorative border

Jess Stone, RUFFLY Founder, and Moxie

Closeup of indigenous Guatemalan artisan tying macrame ribbon
Closeup of indigenous Guatemalan artisan tying macrame ribbon

How is RUFFLY outdoor dog gear ethically made?

How is RUFFLY outdoor dog gear ethically made?

Most brands use industrial manufacturing, which usually means their products are made far from indigenous communities in large, dirty factories on the squalid outskirts of overcrowded cities.
 
Not RUFFLY.
 
We use the same quality materials and industrial machines, but we intentionally make our gear better.

RUFFLY gear is expertly made by skilled indigenous women artisans, tailors, and weavers in their own home workshops in the Guatemalan highlands.

Our artisans care for their families, earn a good living, and there are no long, dangerous commutes.

RUFFLY gear is consciously crafted with hands, heart, and soul to be better.

It’s better for the people who make it, more sustainable for the planet, and it weaves our highest values into the gorgeous outdoor gear that outfits our dogs for extraordinary adventures together.

That’s RUFFLY ethical outdoor dog gear – it’s made better to help you and your dog Live Extraordinary Together.

Dark grey silhouette of dog sitting over five pink stars

OUR  RUFFLY GUARANTEE

Your RUFFLY ethical outdoor dog gear will be gorgeous and long-lasting, or send it back for a full refund.