Logo for RUFFLY’s around-the-world motorcycle adventure to fundraise for girls’ empowerment including silhouette of a woman on a motorcycle with a German Shepherd dog

We’re donating 10% of all gear sales – so shop now!

We’re donating 10% of all gear sales – so shop now!

Blond woman and German Shepherd dog sit between two BMW adventure motorcycles at lake and give high five with overlaid text: “WORLD ADVENTURE”

Jess and Moxie
Ride Around the World to Raise $100k for Girl Up

Around-the-World Motorcycle Journey for Girls’ Empowerment

Jessica Stone is riding around the world on a motorcycle with her 75-lb dog on the back.

This one-of-a-kind world adventure is a partnership with Girl Up to raise $100k for girls’ empowerment.

The 5-continent world journey begins at Lake Atitlan, Guatemala on March 5, 2022.

Donate now – or shop RUFFLY ethical outdoor dog gear and 10% goes to Girl Up!*

Countdown to Adventure

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  • $100K Fundraising Goal 5% 5%

Follow the Adventure
Every Week through Our Travel Series

Monkey Poop, Air Vomit, and German Shepherd Acrobatics

Stay to the end for Jess’s tips about traveling successfully as a couple – and with a dog!

Go RUFFLY Around the World

The route around the world includes:

North America  ·  Africa  ·  Europe  ·  Asia  ·  South America

Around the world motorcycle route in aqua over silhouette of world map in dark grey

UPCOMING EVENTS

21 SEP 2021
GoRUFFLY Around the World Announcement
Virtual

26 FEB 2022
Pre-Launch Q&A with Jess
Virtual

5 MAR 2022
GoRUFFLY Around the World Launch
Panajachel, Guatemala

Overcoming the Challenges
to Inspire Girls Around the World

Woman rides adventure motorcycle on dirt road through forest with German shepherd on the back and tail hanging from the motorbike

During the world adventure, Jess faces security concerns, foreign languages, breakdowns, and difficult road conditions.

She must cross thousands of miles of off-road – dirt, sand, rocks, and river crossings – with Moxie on the back in her K9 Moto Cockpit.

Jess hopes the challenges she faces during this adventure will inspire girls to dream big and persist towards their own goals.

She will visit Girl Up Clubs throughout the journey to meet these inspiring young female leaders and share their stories.

Stay up to date on the world adventure events, episodes, and giveaways.

Subscribe now!

About the RUFFLY Riders

Blonde woman in tank top stands with BMW adventure motorcycle with dog carrier beside German Shepherd and man with off-road motorcycle

We want you to live extraordinary together with your dog everyday.
That’s why RUFFLY builds ethical outdoor dog gear that does good, goes everywhere, and looks amazing!

·  ·  ·

RUFFLY founders Jess and Greg Stone were aid workers in developing countries for years. They saw the challenges that women and girls face – and the benefits to everyone when they speak up and work hard.

When Jess and Greg moved to Guatemala and adopted German shepherd Moxie, they created the ethical dog gear brand RUFFLY to outfit dogs and support skilled women artisans.

Girl Up says: “When girls rise, we all rise.” We believe it and that’s why we launched the world adventure fundraiser.

We believe it so deeply that

RUFFLY is donating 10% of gear sales to Girl Up during the world adventure.

The Support It Takes to Go Around the World

Artistic vectorized diagrams of BMW G650GS and F700GS adventure motorcycles with labels to identify sponsored gear and services
Artistic vectorized diagrams of BMW G650GS adventure motorcycle with labels to identify sponsored gear and services
Artistic vectorized diagrams of BMW F700GS adventure motorcycle with labels to identify sponsored gear and services

Are you planning your own adventure?

Check out the gear and services that we use to get around the world. You’ll get some great ideas about what works and how to get the most from it.

Girl Up logo
Giant Loop motorcycle luggage logo, name, and web address
Arkadia Supply Co logo and company name
Tractive pet GPS trackers logo
ATLAS Throttle Lock logo
Arkadia Supply Co logo and company name
Girl Up logo
Giant Loop motorcycle luggage logo, name, and web address
Arkadia Supply Co logo and company name
Tractive pet GPS trackers logo
ATLAS Throttle Lock logo
Arkadia Supply Co logo and company name
Girl Up logo
Giant Loop motorcycle luggage logo, name, and web address
Arkadia Supply Co logo and company name
Tractive pet GPS trackers logo
ATLAS Throttle Lock logo
Arkadia Supply Co logo and company name

Partner with Us to Share the Adventure

We’re riding around the world for a good cause. If your brand believes in advancing girls’ empowerment, then please help. Contact us to host a fundraiser, make a corporate donation, provide gear, or support in another way. 

Frequently Asked Questions

Will the COVID-19 pandemic affect the adventure?

Jess and Greg are fully vaccinated against COVID-19 and have received booster shots. We will follow CDC guidance while in the United States and adhere to all public health ordinances in the countries and regions where we travel. This includes routine testing, mask wearing when indoors and among crowds, and maintaining social distancing.

How does Moxie travel on Jess’s motorcycle?

Moxie rides in RUFFLY’s K9 Moto Cockpit motorcycle dog carrier on the back Jess’s BMW G650GS motorcycle. RUFFLY has custom built the K9 Moto Cockpit for more than one hundred dog-loving motorcyclist all around the world. Check out our detailed Gear Guide video for more information about the K9 Moto Cockpit.

How do you ensure that Moxie is as safe as possible on the motorcycle?

Moxie has traveled thousands of kilometers in the K9 Moto Cockpit without an injury of any kind. The Cockpit’s cushioned design keeps her safe and comfortable while enjoying an authentic riding experience with Jess. Moxie is securely harnessed into the motorcycle dog carrier at all times and she wears eye protection. Check out this Gear Guide video about how we secure Moxie into her Cockpit and our Rider’s Guide article for a detailed breakdown of the safety considerations.

What is Girl Up?

No matter their background, girls have the power to transform themselves, their communities, and the world around them. Girl Up is a global movement of empowered young women leaders who defend gender equality. Through leadership development training, Girl Up gives girls the resources and platform to start a movement for social change wherever they are.

For those who stand with us in this movement, there is no rest until we achieve equal rights for every girl. Because when girls rise, we all rise.

Girl Up was founded by the United Nations Foundation in 2010, and continues to work across a global community of partners to achieve gender equality worldwide.

Is my donation to the Girl Up campaign tax deductible?

Yes, your donation to the GoRUFFLY Around the World supporting Girl Up campaign goes directly to Girl Up and it is tax deductible for U.S. taxpayers. So, donate now!

How is RUFFLY supporting the Girl Up campaign?

RUFFLY was founded on the idea that empowering female employees and artisans makes superior dog gear and a better future for us all. We believe it so deeply that we are donating 10% of gear sales during the around the world adventure.

We also created the Knotted Wristband specifically for the Girl Up campaign. It matches the color and design of our dog collars, harnesses, and leashes – and 100% of the wristband proceeds go to Girl Up.

So, you can donate directly or shop with RUFFLY to support Girl Up!

Are there any other ways that I can help support the Girl Up campaign?

Absolutely, yes! The easiest way is to share and repost content about the world adventure and encourage everyone you know to donate. Do all your dog-lover gift shopping with RUFFLY because 10% goes to Girl Up.

Please take up a collection at work and, if you’re a businessowner, contact us about becoming a corporate partner. Most importantly, help spread the word!

Can we arrange for you to share this inspiring story at my motorcycle dealership, pet store, or other?

We’d love to. We’re happy to do a talk and answer questions wherever our route and timeline allows so email us or call +1 323-454-3127.

Can we meet up for a ride or a coffee somewhere along your route?

That would be awesome! Email us and let us know where you are and what you have in mind for a meetup.

How can I follow along and know where you are on the journey?

The route map on this page shows our route and current location so you can see if we’re in your area and if we have an event scheduled.

Each week we post a new episode of our on 2 Wheels + 4 Paws adventure travel series so subscribe to our YouTube channel to enjoy all the thrills!

And, of course, follow @goruffly on Instagram and Facebook!

About RUFFLY’s Donation to Girl Up

RUFFLY is donating 10% of every purchase made at goruffly.com between 5 March 2022 and 5 August 2023 to the GoRUFFLY Around the World Supporting Girl Up fundraiser campaign. The purchase amount does not include: (1) Fees collected for shipping or taxes; (2) Real value of any sales, coupons, or discounts; (3) Purchases originating in any of the following U.S. states: AL, HI, IL, MA, MS, SC; (4) Real value of sales of the Knotted Wristband. There is no maximum donation amount that may be earned from an individual sale or transaction and the overall total donation during the period will not exceed $20,000.