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Knotted Keychain perfectly matches your dog’s craftsman built collar for a practical pocket-friendly connection when you leave the house.
Handtied knotted band decorates a richly textured loom-woven cotton exterior.
Reflective ribbon underlies the knotted band for a sunlight shimmering and subtle reflection under headlights.
A stainless D-ring provides a sturdy key ring connection while the cotton construction paint soft and protective.
- Colorful handtied knotted band
- Richly textured loom-woven cotton exterior
- Stainless D-ring for keyring connection
- Paint protective soft and pocket-friendly size
ONE SIZE – 2⅝in × ⅞in × ¼in | 67mm × 20mm × 6mm
- Hand or machine wash on gentle cycle
- Use cold water and mild detergent
- Line dry or machine dry on Low or Air Only
The world moves fast along its conveyor belt.
That's the way it should be.
It's how we keep the lights on and water running, build bridges and cure diseases.
But just for a moment and for the things most important – like the collar around our dog's neck – things should slow down to a human pace.
That's what RUFFLY gear does.
It's not made of nanofibers and manufactured by whirring robots.
It's dog gear made timeless and tough by expert craftspeople.
Craftsman built for it's one true purpose.
To help us share this one extraordinary together.
Only One Purpose
Knotted Keychain
Only One Purpose
“Give fewer f⁕cks.”
Shock value aside, it’s the best self-help advice I’ve ever heard.
The idea is to care less about the wrong things so you have more to give to the right ones.
It’s hard discipline to conserve and target your f⁕cks and made harder because marketing encourages the opposite. Every ad and post pushes another new f⁕ck to give so you’ll throw money at it, whereas rationing them is inconveniently thrifty.
So what does that mean for us at RUFFLY? Why do we think you should care what collar or leash or bandana your dog wears?
The answer is we hope you already do because it’s a dirty job trying to convince someone what to think and believe. I hope that what we make and stand for matches with the fewer f⁕cks you’re already trying to give to make yourself happier.
I hope that you already care about craftsmanship and value when something is built in workshops instead of megafactories. If you don’t, then I’m probably giving a f⁕ck about the wrong thing by trying to convince you one short post at a time.
Seeing your dog wear their saddlery-made Knotted Collar and snooze on their TenderPaw Bedroll needs to matter because it shares your same values. If it doesn’t, then I need to try different hashtags or outsource to megafactories like all the other dog gear brands.
Because the truth is our dogs don’t care. They love us wholeheartedly and just the same either way. That’s part of what makes them so special. It’s why we try to give fewer f⁕cks so we have more to give them.
Outfitting your dog with RUFFLY only matters if it helps you give this very most valuable f⁕ck the best you possibly can.
Because RUFFLY is timelessly and expertly craftsman built for only one purpose:
To help us live extraordinary together.
